Produced a promotional campaign film in collaboration with Saint Laurent to celebrate the debut of the 2022 Frieze Art Fair in Seoul.

The project showcased the work of renowned Korean artist Lee Bae, highlighting his artistry within the context of this landmark event.



✷ Pre-production
Concept development
Storyboarding
✷ Production
On-set supervision
Team co-ordination
✷ Post-production
Editing
Colorgrading

Created a promotional film for Aesop's 2021 Othertopias fragrance launch, inspired by the themes of the sea, shore, and wasteland.

Drawing from these three key concepts, the project captured imagery from Jeju Island to craft a visually evocative short film that reflected the essence of the collection.
✷ Pre-production
Concept development
Storyboarding
✷ Production
On-set supervision
Camera operating
Team co-ordination
✷ Post-production
Editing
Colorgrading
Sound design

Directed and shaped the creative vision for the Calvin Klein 2022 F/W campaign film, collaborating closely with the Hong Kong APAC division.

With “language” as the campaign's central theme, the film aimed to capture the diverse ways humans express themselves through words and beyond

✷ Pre-production
Concept development
Strategy planning
Storyboarding
✷ Production
On-set supervision
Team co-ordination
       

Directed and shaped the creative vision for the Calvin Klein 2022 F/W campaign film, collaborating closely with the Hong Kong APAC division.

Building on my previous experience with Calvin Klein, I took a leading role in overseeing the project, further strengthening my creative partnership with the brand.

✷ Pre-production
Concept development
Storyboarding
✷ Production
On-set supervision
Team co-ordination
✷ Post-production
Editing
Colorgrading

Produced motion visuals for Chuu Lens in 2022 to promote the launch of three new contact lens designs, creating impactful content that strengthened the brand’s identity and resonated with its customers.
✷ Pre-production
Concept development
Storyboarding
✷ Production
On-set supervision
Camera operating
Team co-ordination
✷ Post-production
Editing
Colorgrading
Keying

Directed and conceptualized the Samsung x Thom Browne Galaxy Fold campaign film, leading a milestone project for a global corporation and fashion brand.

The film was prominently showcased in New York’s Times Square, highlighting its significance and impact.


✷ Pre-production
Concept development
Storyboarding
✷ Production
On-set supervision
Team co-ordination
✷ Post-production
Editing
Colorgrading
Cleaning

Conceptualized and directed the Calvin Klein 2021 F/W campaign film, featuring K-pop star HyunA as the main model.

Collaborated closely with the Asia-Pacific division in Hong Kong, taking a leading role in driving and executing the project.


✷ Pre-production
Concept development
Storyboarding
Scheduling
✷ Production
On-set supervision
Team co-ordination
✷ Post-production
Editing
Colorgrading

Produced Low Classic's FW 2021 campaign film, drawing inspiration from media artist Bill Viola to visualize themes of temporality and eternity, creating a timeless and evocative narrative that resonated with the brand’s identity.

✷ Pre-production
Concept development
Storyboarding
✷ Production
On-set supervision
Camera operating
Team co-ordination
✷ Post-production
Editing
Colorgrading
Keying

Produced a promotional campaign film in collaboration with Saint Laurent for the 2024 Frieze Art Fair, showcasing the work of acclaimed Korean mediaartist Yeom Ji-hye. The project highlighted her artistry as part of a unique partnership between the brand and the prestigious art event.

✷ Post-production
Editing
Graphics

Directed the music video for Lim Kim’s “Falling” drawing inspiration from the mythical motifs of Asian sirens and mermaids to create a dreamlike visual narrative that amplified the song’s emotional depth and ethereal atmosphere.
✷ Pre-production
Concept development
Storyboarding
✷ Production
On-set supervision
Team co-ordination
✷ Post-production
Editing
Colorgrading